Things I Wish I Know Before Becoming A Qoo10 Seller

How hard could it be to become a Qoo10 seller? If there are so many doing it, you can do it too, right?

Honestly, selling on Qoo10 isn’t hard at all, but understanding the tools and channels on Qoo10 is very difficult.

Over the past two years, I have started to sell on Carousell, Shopee and Qoo10. The three platforms are different in their own ways and I find Qoo10 the most difficult to use.

Can you believe this? I have actually spent more than a week just to understand how Qoo10 works. I don’t have to use that amount of time to sell on Carousell and Shopee. Qoo10’s seller manual is so bad that you really don’t want to read them.

Comment on Qoo10
See, even Jas also agrees that the user guides are the greatest nightmare.

I am not the best seller on Qoo10, of course. But I do feel that I have already known enough when it comes to using the platform.

Here are the things I wish I would know before I have signed up to become a seller on Qoo10.

1. How To Register As A Qoo10 Seller

First, you can acquire a new Qoo10 account or use an existing Qoo10 account for the seller account. Then, you have to register that account as a Qoo10 seller. You can choose to register as an individual seller (with your real name) or a business owner. You do not need to have business license number to register as a business owner.

However, you will need to upload your NRIC and bank statement to verify your identity and payout account.

It took me about 1 business day to verify my documents. If you register your store on the weekend, you will have to wait for the next few business days for your account to be verified.

You are required to top-up S$ 100 when you join as a Qoo10 seller.
You are required to top-up S$ 100 when you join as a Qoo10 seller.

Qoo10 does not charge you for setting up a shop. However, you need to purchase 10,000 Q-cash (S$ 100). Basically, you have to pay S$ 100 upfront to use their tools.

2. What Is Qoo10 Q-cash

Q-cash is a virtual currency used in Qoo10. It is mainly used to purchase marketing opportunities on their platform. In another word, you need to use Q-cash to promote your items and pay for advertisement.

To give you a quick sense of what you can get with Q-cash… you can purchase a space on top of a keyword search result for minimally 100 Q-cash (S$ 1) daily. It will potentially increase your sales since all buyers will see your items first in a search result.

What you need to know here is that Q-cash is not refundable. Once you have committed S$ 100, you will not be able to get it back in your pocket.

I find it to be very sneaky as it is nearly impossible to explore the system without paying S$ 100 upfront. This is also why I decided to write this post.

3. How Much Did Qoo10 Charge For Per Transaction

Qoo10 deducts Service Fee for each transaction. The fee varies across different seller tiers. There are three tiers – Normal, Good, and Power. The more you sell per month, the higher your tier is, then the cheaper your service fee will be.

A new seller is entitled to 12% service fee. Supposed you made a deal for S$ 10 and your shipping fee costs S$ 1, you will receive S$ 9.68 from the deal.

Total Transaction Amount = Selling Price + Optional Fee + Shipping Fee (Discounted fee is excluded)

(S$10 + S$1) – 12% = S$9.68

Hence, you must plan your selling price well such that you still can maximise your profit. This is not the end… you have more cost to remember.

4. What Are The Hidden Cost

Other than service fee, you will also need to consider all the hidden cost for each transaction. Here’s an example of the settlement details:

An example of settlement details on QSM
An example of settlement details on QSM

First, the discount amount also contributes to Qoo10 service fee. If you recall the formula I’ve shown above, the computation for service fee ignores discounted fee. For instance, if you give a discounted price S$ 1 for a S$ 10 items, the service fee remains as 12% of S$ 10 instead of 12% of S$ 9.

Qoo10 - Different type of service fee
Qoo10 – Different type of service fee

Secondly, you will need to pay GST for Qoo10’s service fee. It is quite a sneaky attack as we could not find this clause anywhere on their user manual.

At the end of the day, what you really need to remember is that your deductible is more than 12% of your total transaction.

5. vs

A reader has asked about the difference between and (Thanks, trulykirei!).

This has never crossed my mind as I have been targeting the local market.

When you go to, you will notice that the items are mostly sold by the overseas seller. That’s because aims to target international buyers (e.g. Japanese buying goods from Singapore). In order to register as a seller, you will be required to pay 100 USD upfront.

I have never sold to any global customers but I can see that it is important to deal with all the logistics problem (e.g. shipping).

On the other hand, targets the local market. Hence, you can see all the goods from local sellers. As I mentioned previously, you will need to pay 100 SGD upfront.

If you really want to sell to the overseas market, do bear in mind that does enable you to sell globally. You can also list your items on on QSM.


These are the things I wished someone had told me before I sign up as a seller. Even though it may not affect my decision to sell on Qoo10, it will affect my costing and plans before I get on the platform.

I have never regret joining Qoo10 as it is arguably the platform with the best traffic at the moment. There are still many things to learn about using the platform effectively.

If you have great tips to use Qoo10, why not share with me in the comments below?

P.S: If you need a strategy to list and sell your items, click here!

13 Replies to “Things I Wish I Know Before Becoming A Qoo10 Seller”

  1. Hi there, i would like to check with you if you are able to share more on the requirements of a seller? Do i need to have a HSA license before i may become a seller on Qoo10?

    1. Hi there,

      So sorry. I’m not too sure whether they need any HSA license before you register. As I can recall, there’s no section requesting for HSA license. You may want to send them an email to clarify further!

  2. hi, is there any difference in setting up as a seller on Qoo10 Global vs Qoo10 SG? if yes, what are the differences?
    the setup cost?
    the traffic reach?
    the ranking during search?

    1. Hello, is supposed to target international buyers (e.g. Japanese who want to purchase items from Singapore or vice versa). Qoo10.SG is meant to target locals.

      You will need to pay 100 USD on for Q-cash. On the other hand, you pay 100 SGD on for Q-cash. The thing is… you can list your items on (one listing for two platforms) even though you register on

      I feel that what’s important… is to decide your target market – local or overseas. No matter what, it is definitely cheaper for you to register on and then list your items on to go international.

      Are you planning to sell goods to other countries?

  3. Do I have to set up a company or register as a sole proprietor to sell on qoo10? After all selling online is also considered a business, and all income from business needs to be declared?

    1. Hi Kews,

      You do not have to set up a company to sell on Qoo10. As for a sole proprietor, it will really depend on the products that you are going to sell.

      As for income declaration, you will definitely need to declare if you register as a business seller with a proper business registration number. You can view more about income tax for e-commerce here.

      If you are not, it is very tricky. It will be better if you consult experts in IRAS!

  4. Hi there, been looking at qoo10 sellers for sometime and I noticed some of the sellers do charge the shipping rate according to qty. however in a single listing, they have a Long list of items ranging from water bottles to sports wear. Do you have any idea how they charge this and they charge these shipping rates based on?
    As far as I know, a big water bottle will weigh heavier thus, maybe $2.55 , a smaller water bottle will weigh lighter, thus a lower price for postage. Why and how do they charged based on the shipping rates below?

    Qty Shipping Rate
    1~1 $1.49
    2~2 $1.98
    3~3 $2.48
    4~4 $2.98
    5~5 $3.98

    Thanks in advance! This is one of things I wish I know before becoming a qoo10 seller, hope you can help a mate out 😊

    1. Hi there again, Kews!

      There are three ways you can set the shipping rates. You can set the shipping rate in QSM > Listing and Pricing > Shipping Rate/Form under Shipping Rate Details (for your future reference 😊).

      1. Flat shipping rate

      This is the simplest method – a flat rate regardless of weight or quantity.

      2. Shipping Rate by Qty

      You can set your shipping rate based on the number of items bought. Here, you can set in two manners:

      a) Add $x for every qty

      For example, the shipping rate will increase by $1.50 every 2 items.

      b) Add a variable rate based on the total qty of items

      This is what you have shown in your example. 1 item for $1.49, 2 items for $1.98, 3 items for $2.48.

      3. Shipping Rate by Weight

      This method is similar to 2nd one. If I’m not wrong, you will need to input your items with weight before you can use this method.

      a) Add $x for every x kg

      For example, the shipping rate will increase by $1.50 every 2 kg in the cart.

      b) Add a variable rate based on the total weight of the items

      So for the bottle scenario, you can set the weights for the bottles and charge the shipping price according to the total checkout weight.

      As for why they decided to charge in the manner they are charging, it largely depends on the items you sell. You may want to explore how much you need to pay the shipping fee for your items before deciding how and how much to charge for shipping.

      Hope I have answered your questions clearly! Are you planning to start a Qoo10 shop soon?


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